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Pure Encapsulations is a Massachusetts-based company founded in 1991 that manufactures a line of research-based, hypoallergenic dietary supplements formulated using pure ingredients, free from GMOs, common allergens, binders, fillers, and artificial colors, which are available through health professionals (both pharmacies and healthcare practitioners). All products are designed to deliver predictable health results even to the most sensitive of patients. The company has locations throughout the world and sells its products to healthcare professionals and distributors in the United Kingdom and Europe. As of March 2004, it operates as a subsidiary of Atrium Biotech Investments. Pure Encapsulations is GMP certified in Canada, and NSF-GMP registered in the United States.
The Medical Advisory Board of Pure Encapsulations comprises of a dedicated group of licensed healthcare practitioners, naturopathic doctors, psychiatrists, bariatric physicians, dieticians, nutritional pharmacologists, OB/GYNs, researchers, functional immunologists, and other healthcare professionals – all highly acclaimed experts in their field - that have devoted their lives to improving people’s health and wellness. The company mission is to use their guidance and expertise to create not only even more efficient nutritional supplements but also educational tools that can contribute to the alleviation of a broad spectrum of health concerns.
Pure Encapsulations manufactures its own products following near-pharmaceutical manufacturing processes. The company owns a sophisticated, FDA-inspected, and immaculately clean plant in Sudbury, Massachusetts, where the manufacturing of products takes place under strict USP (United States Pharmacopeia) standards, in a highly controlled environment concerning dust, humidity, and temperature. Following the requirements for nutritional supplement manufacturing by the book, and often exceeding them, and with a large, full-time staff dedicated to maintaining top-notch cleanliness across the entire plant, Pure Encapsulations ensures best quality products at all times. The company maintains an “Open Plant” policy that allows everybody to inspect their facility without the requirement of any prior notice. This involves both existing and prospect customers (and their staff members).
Prior to every production run, all equipment, from capsule counters and powder fillers to mills and scales, is taken apart and sterilized. Both finished products and raw materials are tested by certified, superior-quality, 3rd-party, independent labs (i.e., Covance and Eurofins), which use the latest test methods and equipment. Once the purity and potency of the ingredients are verified, an independent microbiological testing takes place to assure their safety and purity. Then, they are kept in a climate-controlled warehouse to ensure their stability.
DopaPlus – It supports the production of dopamine as a means to enhance cognitive function and sharpness.
NeuroMood Pure Pack- It supports normal cognitive, neurotransmitter, and immune function, as well as emotional balance and neuronal health.
Best Rest Formula – It promotes relaxation and supports normal nervous and sleep functions by calming the central nervous system and facilitating the onset of restful sleep.
CoQ10 120mg – It supports a healthy heart and cellular function and normal energy levels by providing nutrients to all body cells and tissues like the periodontal tissue and the heart muscle, which require a lot of energy.
SeroPlus – It supports the production of serotonin to maintain a healthy eating behavior, reduce everyday stress, and promote a positive mood.
Motilpro – It supports the normal gut motility and enteric nervous system, and it is recommended for people with occasional gastrointestinal discomfort.
Lutein/Zeaxanthin – It supports normal macular density, color vision, photoreceptor function, and retina function, while also providing antioxidant support.
Hair/Skin/Nails Ultra – It supports normal skin function and resiliency, and strengthens nails and hair with minerals, vitamins, keratin cofactors, and other nutrients.
Pregnenolone 30mg – It supports normal memory function, post-training task learning, immune system response, and mood.
Cal/Mag/D Liquid – It helps reduce the risk of osteoporosis via the intake of vitamin D, magnesium, and calcium in a liquid form.
DHEA 5mg – It supports the normal reproductive, adrenal, and immune function. It also promotes normal energy levels and normal emotional function.
Boswellia – It supports normal colon, joint, and connective tissue function and is recommended for people with minor joint discomfort.
Iodine (potassium iodine) – It supports normal thyroid gland function and, consequently, all body cells. It also promotes mitochondrial activity and the synthesis of enzymes in organs and tissues such as the liver.
In most cases, Pure Encapsulations uses herbal extracts, which is why DNA testing for probiotics is not used as its validity is questionable for extracts. Nevertheless, the company has a thorough and attentive testing policy, according to which all raw materials are tested for:
Apart from that, all fish oils are tested for PCB-like compounds, PCB’s, furans, oxidation, and dioxins, while Pure Encapsulations also tests its raw materials for substances (e.g., preservative contaminants) that are suspected of adulterating, such as the seed of grapefruit. The company receives biannual inspections from the NSF – an American product testing, certification, and inspection organization that makes sure that the manufacturing facilities, testing procedures, and products are compliant with the FDA GMPs (good manufacturing practices).
Pure Encapsulations strongly supports international and local organizations that are dedicated to enhancing the quality of life of malnourished and impoverished people all around the world through proper nourishment. The company program is called Pure Giving and involves the participation in the following initiatives:
SOS Children’s Villages - It is an independent, non-governmental global development organization whose goal is to protect the interests and rights of children while also meeting their needs. The organization provides children whose parents no longer have the ability to live with them (or have died) with a stable, loving home. These children are put in a family environment with up to 15 other children that become their SOS siblings, and an SOS Mother that supports and nurtures them. The construction of a new home in a Peruvian SOS village has been the reason behind a fundraising campaign that was put forward by Pure Encapsulations. The company also sponsors a child, providing clothing, food, medical care, and school supplies.
Vitamin Angels – It is a non-profit organization that has been providing mothers and malnourished children under five years of age with lifesaving vitamins since 1994. The target is to minimize preventable disease, death, and blindness, and contribute to creating a better and healthier world for everybody. The organization serves more than 40 million mothers and children in need in over 50 countries. Pure Encapsulations supports the mission of Vitamin Angels with recurring donations in an attempt to decrease childhood mortality rates via the use of vitamin supplements.
1. PureGenomics Platform On October 2017, Pure Encapsulations expanded its PureGenomics platform in Canada. PureGenomics is a free platform designed with practitioners in mind and combines an electronic prescription service (the E-script), core products, protocols, and educational tools, with the company’s website application called PureGenomics.com (practitioner exclusive) whose role is to help identify nutritionally-actionable SNPs (Single Nucleotide Polymorphisms) - common genetic variations. For the past three years, the platform has been enabling healthcare practitioners to enhance patient health outcomes by identifying each individual patient’s gene variations, and make more informed supplement decisions.
2. Nestle Acquires Atrium Innovations As of December 2017, Atrium Innovations is a Nestle child, after the transnational food and drink company decided to pursue growth opportunities in consumer healthcare. Atrium’s sales last year were almost $700 million. After closing, the company will become part of Nestle Health Science while also maintaining the same management team and all of its 1,400 employees. According to Nestle executives, Atrium’s portfolio complements Nestle’s Consumer Care portfolio which offers nutritional solutions in the fields of obesity care, gut health, healthy growing, and healthy aging, with value-added solutions (i.e., plant-based protein nutrition and probiotics). All that combined is believed to enable consumers to meet their wellness and health objectives. In addition, the acquisition of Atrium innovations is expected to bring extra offerings in the areas of natural and organic, non-GMO supplements – a rapidly-growing consumer trend. An Atrium spokesman expressed his satisfaction for joining Nestle Health Science as both companies share the same mission - that to provide pure, premium-quality products with the highest standards for efficacy and quality to help people lead healthier lives.
3. PureResponse Platform Last June, Pure Encapsulations launched a new platform called PureResponse that is designed to support health conditions associated with healthy immune function and balance. Resetting the responsiveness and balance of the immune system is a burning wish for more than 25 million Americans. Healthcare practitioners that work with such individuals can now get an in-depth understanding of the differences of each type of patient, so they can address the biological mechanisms more effectively and deliver even more predictable results via providing personalized treatment approaches. The new platform is a tool that has been developed in collaboration with a nationally-acclaimed immunologist, Dr. Yanuck, who has over 25 years of experience working on complex patient cases. PureResponse provides healthcare practitioners resources, including lifestyle and diet recommendations, case studies, and a patient questionnaire, among others, as well as four new nutritional supplement products, to further address the individual needs of every patient.