LOGIN Register Checkout CART 0 ITEMS
Your Shopping Cart is empty!

NOW Vitamins and Foods


About NOW Foods

NOW Foods is a manufacturer of natural supplements that has been providing people with top quality products and services to help empower them to lead healthier lives since 1968.

NOW was founded by entrepreneur and degreed physical chemist, Elwood Richard, whose research on ways to improve physical performance via the use of nutrition and health foods was indeed pioneering back in the day. However, his first attempt to provide consumers with stellar quality, yet affordable, nutritional supplements was unsuccessful because of the products’ high prices. NOW Foods became a reality when Elwood decided to take control over product quality and cost by manufacturing his own natural products and supplying his stores with them. The Richard family still owns NOW, which has grown into a leader in the natural product industry.


Is NOW a reputable vitamin company?

NOW is a highly reputable vitamin company. It is USDA certified organic, Non-GMO Project Verified, and PETA Cruelty-Free certified. In addition, NOW actively seeks out the highest quality ingredients at the most affordable prices for our customers — all while making sure there is a minimal impact on the environment.

NOW is also committed to using recyclable packaging materials and partners with Terracycle, a U.S.-based recycling company that takes non-recyclable and hard-to-recycle pre-consumer and post-consumer waste and converts it into finished goods. As a result of all these efforts, NOW has received numerous awards for its commitment to environmental sustainability.

Local Sustainability Initiatives

NOW has a human face and takes part in and even hosts environmental schemes throughout the local community. For instance, the company hosts an East Branch forest preserve cleanup day, where its employees clean, de-litter, and maintain (i.e., set up fish nurseries, plant native seeds, etc.) the forest area in DuPage County that is right next to the NOW Glen Road plant.

Also, the organization has joined hands with The Conservation Foundation, a non-profit charity organization devoted to promoting stewardship and protecting natural land, watersheds, rivers, and open space, as a means to create awareness towards healthy water conservation in the Chicagoland area. In doing so, they particulate in several different programs, such as special sales on items like rainwater diverters, composters, rain barrels, and more.

Besides, when communities close to home are struck by natural disasters and need help, NOW is among the first to contribute with any possible means, including clothing and food donations. All that aside, the company has its own internal charity drives for back to school supplies, Christmas gifts for impoverished children, and other drives of the kind.

Among their local and international charitable contributions are:

  • Feeding America
  • Children’s Cabinet
  • People’s Resource Center
  • Food Bank of Northern Nevada
  • Autism Research Center
  • Meal-a-Day of the Americas 
  • Vitamin Angels (NOW is a founding member of the organization)
  • Feed My Starving Children
  • World Relief
  • WCF Community Services

Are NOW vitamins made in the USA?

NOW’s products are manufactured in the USA, Canada, and Europe. The specific location is noted on each product page under the product description.

NOW Foods headquarters are in Illinois (Bloomingdale), as is their primary 263,000 sq.ft. manufacturing facility. However, the company owns and operates several more manufacturing and distribution facilities across the USA and Canada. All of their distribution facilities are cutting-edge, featuring state-of-the-art laboratories (from sensory and microbiological to analytical and gas chromatography labs) where the company’s quality technicians use the most advanced techniques to perform more than 1,500 tests on both the raw materials and the finished products per month.

Many of the manufacturing centers also come with temperature-sensitive storage areas and thermostatically-controlled warehouses in the company’s effort to achieve consistent levels of product safety, efficacy, and quality. The NOW Foods manufacturing lines include tablet, capsule, and softgel formulas. Also, some facilities are GMP-certified green facilities (i.e., see Nevada) and LEED Silver certified, built in accordance with LEED program regulations.

Special Awards

NOW displays an impressively long list of awards which demonstrate the organization’s commitment to helping people lead healthier lives. Among the many things NOW has been are:

  • 2019 Best of Supplements Award Winner by better nutrition
  • 2019 Winner of Chicago’s 101 Best & brightest Companies to Work For
  • 2019 Vity Awards Winner by Vitamin Retailer Magazine
  • 2019 NOW Pets Insight Vanguard Awards
  • 2019 Taste for Life Essentials Award Winner
  • 2019 Natural Choice Award by Whole Foods Magazine
  • 2019 Clean Choice Award by Clean Eating Magazine
  • 2018 The Nation’s Best and Brightest in Wellness Winner
  • 2016 Supplement Award by delicious living


Besides complying with the specifications of the Natural Products Association GMPs (Good Manufacturing Practices) program, NOW also adheres to the US FDA Current Good Manufacturing Practices scheme. This means that NOW has put in place all the right quality control measures, making it a responsible manufacturer of dietary supplements. To further ensure regulatory and quality control compliance testing for its formulas NOW has partnered with UL (Underwriters Laboratories) – a reputed leader in safety science for more than 110 years.

NOW has also gained certificates for its (among others):

  • Natural cosmetic line for achieving the highest levels of consistency and quality (ISO 22716:2007 for Cosmetics).
  • Pet line products (certificate from the National Animal Supplement Council).
  • Probiotic products (you will find them bearing the RiboPrinter seal – a quality assurance system that accurately and quickly identifies contaminating organisms and differentiates them).
  • Organic ingredients (QAI Certified Organic and US Department of Agriculture Certified Organic).
  • Sports products (steroid testing).
  • Raw materials (non-GMO).
  • Gluten-free products (<10 or less than 20 parts per million of gluten, depending on the product).
  • Vegan products.
  • Halal products.

About NOW Foods Supplements

Prostate Health Supplements

Prostate health is an important issue for men of all ages. An enlarged prostate can lead to urinary problems, sexual dysfunction, and even cancer. Luckily, there are a number of things men can do to keep their prostates healthy. One simple step is to take a daily supplement that supports prostate health.

NOW offers a variety of prostate supplements, including saw palmetto extract, beta sitosterol, and stinging nettle extract. These ingredients have been shown to help reduce the size of the prostate, improve urinary function, and relieve symptoms of benign prostatic hyperplasia (BPH).

Essential Oils

All of NOW’s essential oils are 100% pure, therapeutic grade, and GC/MS tested for identity and purity. Their oils are extractions from concentrated plant material using either steam distillation or cold pressing (for citrus peel oils), which helps to preserve the natural scent and properties of the plant. All essential oil batches are quality approved by their Quality Assurance team before they are released for sale.

Herbal Supplements

NOW offers a wide variety of herbal supplements that are all sustainably sourced. NOW only uses the highest quality ingredients and takes great care to ensure that there is minimal impact on the environment.

All of NOW's herbal supplements are certified organic and Non-GMO Project Verified. In addition, the supplements are also Cruelty-Free certified by PETA. Overall, NOW is committed to offering the highest quality, sustainable, and environmentally friendly products available.

Children's Vitamins

NOW offers a variety of children's vitamins that are specifically designed to meet the needs of growing kids. These vitamins are USDA certified organic and non-GMO project verified, making them a safe and healthy choice for your child.

NOW's children's vitamins are also environmentally friendly, with recyclable packaging and Eco-friendly partnerships. Some of the recognition that NOW has received for their environmental efforts include the Earth Flag and an award from the Forest Preserve District of DuPage County. NOW's commitment to sustainability makes them a great choice for parents who want to give their children the best possible start in life.

Quality Natural Products

NOW Foods offers a wide variety of high quality, certified organic and non-GMO verified products. In addition, NOW has recently earned PETA's Cruelty-Free certification for all of their beauty and personal care items, showcasing their commitment to taking care of the planet and the animals that live on it. Overall, NOW actively seeks out the highest quality ingredients at the most affordable prices for their customers while also minimizing their impact on the environment. That is one reason why NOW is considered a natural products industry leader.

Supplements for Healthy Digestion

NOW offers a variety of supplements to promote healthy digestion, including probiotics, enzymes, and fiber. Probiotics are live bacteria that help maintain a healthy balance of microorganisms in the gut. Enzymes are proteins that break down food into smaller particles so that the body can absorb them more easily. Fiber helps add bulk to the stool and promotes regularity.

NOW's probiotic supplements are available in a variety of formulations, including capsules, powders, and liquids. The company's enzymes come in both capsules and powder form. NOW's fiber supplements are available as powders, capsules, and chewable tablets. All of these products are vegan and Non-GMO Project Verified.

Jojoba Oil Products

NOW Foods is one of the largest manufacturers and suppliers of natural jojoba oil in the world. Jojoba oil is derived from the seed of the desert shrub, Simmondsia chinensis. The oil has been used for centuries by Native Americans for its many skin benefits.

NOW Foods offers a variety of products that feature jojoba oil as an ingredient, including skin care items such as lotions, creams, and serums. Jojoba oil is known to be non-comedogenic, meaning it will not clog pores, making it an ideal choice for those with oily or acne-prone skin. The oil is also rich in antioxidants and vitamins A, D, and E, which help to protect the skin from free radical damage and keep it hydrated.

NOW Foods’ jojoba oil is cold-pressed and 100% pure, making it of the highest quality. The oil is also organic and certified by the National Organic Program (NOP). NOW Foods’ jojoba oil is also cruelty-free and does not contain any synthetic fragrances or colors.

NOW Best-Selling Supplements

Magnesium Citrate 120 capsules (veggie) – A product that contributes to the normal metabolism function, the transmission of nerve impulses, and bone health. Also, it can help support the health of the heart muscles and can prevent magnesium deficiency. It also fosters normal energy production and healthy enzyme function.

D-Ribose Powder (8 ounce)– It boosts the production of energy as a means to support normal cellular processes while protecting the musculoskeletal and heart systems. The formula helps reduce fatigue and muscle pain, increase blood pumping, and enhance the function of the heart muscles.

L- Carnitine Liquid 300 milligrams (16 ounce) Citrus Flavor – The formula helps protect against aging effect(s) and enables the mitochondria to produce ATP (adenosine triphosphate) – the energy currency for the work the body must carry out. The L-Carnitine included in this formula is three and up to six times more potent per serving size than other brands.

Acetyl-L Carnitine 500 milligrams 50 capsules (veggie)– It has been specifically designed to support the normal cell function, which includes ensuring the normal transport of fatty acids and the increase of cellular energy. A product from the Sports line that includes amino acids for better cardiovascular support.

The company also manufactures essential oils and natural foods, such as cooking and finishing oils, dried fruit, baking mixes, and more.

Inositol 100 veggie capsules 500 milligrams - NOW Foods Inositol capsules are a natural supplement that provides support for healthy cell function. This product is non-GMO and vegetarian. It is also free of gluten, soy, dairy, and artificial colors and flavors. NOW Foods Inositol capsules are a good choice for those who are looking for a natural way to support their health.

EpiCor Plus Immunity 60 Veggie Capsules - EpiCor is a natural, fermentation-derived product that helps to modulate the immune system and support overall health. EpiCor Plus Immunity is an enhanced version of EpiCor that also includes Vitamin C, Zinc, and Manganese for additional immune support. Clinical studies have shown that EpiCor can help to reduce the severity and duration of cold and flu symptoms. EpiCor Plus Immunity can be taken daily for general immune support or at the first sign of symptoms for fast relief.

Zinc 50 mg 250 tablets - NOW Foods Zinc 50 mg is a dietary supplement that provides 50 mg of zinc per serving. It is made with zinc gluconate, which is a form of zinc that is easily absorbed by the body. This supplement is also vegan and non-GMO. It does not contain any artificial colors, flavors, or preservatives. NOW Foods Zinc 50 mg is safe for most people to take, but it is always best to speak with a healthcare professional before starting any new supplement regimen.

Peppermint Oil 4 fl. oz. - NOW Foods Peppermint Oil is a top-quality oil that is extracted from peppermint leaves. The oil is then steam distilled to produce a high-quality, aromatic oil that has a fresh, minty scent. NOW Foods Peppermint Oil can be used in a diffuser or added to lotions, shampoos, and other products for a refreshing scent. The oil is also great for use in cooking and baking. The personal care oil is certified organic and Non-GMO Project Verified.

Vitamin C Crystals Powder- NOW's Vitamin C Crystals Powder is a great way to get your daily dose of vitamin C. The powder is easy to take and can be taken with water or added to your favorite beverage. It is also vegan and has no artificial colors or flavors. The powder is also GMO-free, gluten-free, and dairy-free. Overall, the powder is a great way to get your daily dose of vitamin C and help improve your overall health.

Citrus Moisture TM Shampoo 16 fl. oz.- NOW's Citrus Moisture TM Shampoo (16 fl. oz) is a gentle, daily shampoo that is made with natural ingredients and essential oils. This shampoo helps to cleanse and moisturize the scalp and hair, leaving it feeling soft and healthy. The citrus scent of this shampoo is refreshing and invigorating, making it a great choice for those who want to start their day with a burst of energy. This shampoo is also sulfate-free, paraben-free, phthalate-free, and cruelty-free, making it a safe and sustainable choice for those who are concerned about the environment.

XyliWhite Neem & Tea Tree Mouthwash 16 fl. oz. - As a part of NOW's commitment to offering the highest quality, inspired-by-nature products available, the XyliWhite Neem & Tea Tree Mouthwash (16 fl. oz.) is made with natural ingredients that are gentle on your teeth and gums. The neem tree is known for its ability to help improve oral health, and the tea tree oil in this mouthwash helps to freshen your breath. This mouthwash is also non-GMO and cruelty-free, making it a great choice for those who are looking for an environmentally friendly product.